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Feb
12

Though the best way to do so is by creating a merchant account, there are certain methods that will let you accept credit card payments without the same.

‘Third-party Merchant Services’ are credit card processing companies that process credit card payments on your behalf and deposit the money in your account. This option is best suited for:

  • Those who do not want to handle credit card transactions on their own
  • Those who do not own a secure server to store customer credit card data
  • Businesses with less than $1000 worth of transactions per month
  • Those who may have difficulty in obtaining their own merchant account (bad credit history, unauthorized business dealings, ownership issues, etc.)
  • Those who first want to test if accepting credit cards will boost their sales, and only then obtain their own dedicated merchant account.

Though third-party processors are also referred to as ‘free’ merchant accounts, they are not really free. While the set-up costs for these accounts are very low, they earn their revenue by charging a small percentage from each of your completed transactions.

These are some of the most popular third-party merchant service providers:

  • PayPal – Paypal allows to you sell electronic goods, services and other products by processing all your credit card transactions on its server.  Though setting up an account is free, it charges a small percentage on all your transactions.
  • ProPay – ProPay supports all kinds of businesses that accept credit cards and require instant credit card processing services. You need to pay a one-time activations charge, plus 3.5% of total sales and $0.35 per transaction.
  • 2Checkout.com – This is another third-party merchant service that supports all types of businesses that accept credit cards. An account can be set up in as little as 3 minutes.
  • CC Now – It provides complete solutions for online auctions and other kinds of businesses.
  • Kagi – This is best suited for ecommerce sites and other online businesses. It handles everything, from the creation of websites to processing online payments.
  • Clickbank – It caters to businesses that deliver unique products or services only over the internet.
  • Credit Card Billing – CCB is for companies that sell website content or services, and charges a small percentage of the transactions that are processed through their server.

While opting for a third-party processor is the best option for some who accept credit cards for business, it has its disadvantages too. Let’s have a look at the pros and cons of using third party merchant accounts:

Pros:

  • Low upfront costs
  • No customer service charges or gateway fees
  • Minimal (sometimes zero) Setup Fee
  • Capable of handling international sales
  • No credit checks required
  • Starts accepting online payments within minutes

Cons:

  • Charges a percentage from all completed transactions
  • Charges a small fee per sale
  • Retains 5-10% of your total earnings as a safeguard against charge-backs
  • More expensive than dedicated merchant accounts
  • Support is based on the kind of products you sell or services you offer

Do your homework properly before selecting a third-party merchant service. While it has its cons, using a third-party processor is still the easiest, quickest and most inexpensive solution for accepting credit card payments without owning a merchant account.

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